The Book was Burned.
As stated below I decided to begin with the characters creating profiles, inside information on family history and such. But after re-thinking it, I have determined that the best course of action would be to just write. Letting the story form and the characters to shape themselves and interact with each others personalities. (Which would be simpler and more compliance to my ideas)
So, I have burned the book. (The book being my idea on how to write a story)
Gelt® is a new idea. And new ideas don’t have rules or laws that they go by no.
Hence I have formed the first scene in which the story will take place. The characters will outline themselves. The scenery will painted, and the world seamless.

Thus I give you a preview of my work.
As soon as I write it. :P